Journal Abbreviation : ORS
Frequency : Continuous Publication
Doi Prefix : 10.70866/ors.
Year of Launching : 2022
Publisher : Konkuk University China Institute
Open Regional Studies / October 2025 Vol.4 No.3
From “Channel is King” to “Content is King”? : A Comparative Study of Micro-drama IP Development and “Transmedia Storytelling” Strategies in China and South Korea
Open Regional Studies
Vol.4 No.3 pp.1-21
Keyword : short drama,transmedia storytelling,IP development,comparison between China and South Korea
On-Demand Services in the Context of Sustainability : A Systematic Literature Review
Open Regional Studies
Vol.4 No.3 pp.23-44
Keyword : on-demand services,haring service,gig economy,behavior intention
The Impact of Luxury Consumption Values on Brand Attachment and Purchase Intention : A Comparison Between MZ and Older Generations
Open Regional Studies
Vol.4 No.3 pp.45-74
Keyword : luxury,consumption values,brand attachment,purchase intention
The Impact of Virtual Experience Interactivity on User Acceptance and Attachment
Open Regional Studies
Vol.4 No.3 pp.75-97
Keyword : symbolic interaction theory,self-expansion theory,acceptance,attachment,structural equation model