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Open Regional Studies

The Effects of Corporate Social Responsibility by Korean Firms on the Job Pursuit Intentions of Chinese and Vietnamese International Students : The Mediating Role of Corporate Image


Shenheng Tianqi

Open Regional Studies

Vol.5 No.6 pp.1-28

Keyword : corporate social responsibility,corporate image,job pursuit intention,Chinese and Vietnamese international students,Korean companies

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Predictive Factors of International Students' Intention to Participate in Local Festivals : An Exploratory Study Using CART and Random Forest


Kim Sangwon

Open Regional Studies

Vol.5 No.5 pp.1-24

Keyword : International students,Local festivals,Participation intention,CART,Random Forest

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Structural Understanding of the Global Age-Tech Ecosystem: An Exploratory Analysis Based on the STEP Framework and Major National Strategies


Jiahui Tong;MyeongCheol Choi

Open Regional Studies

Vol.5 No.4 pp.1-28

Keyword : Age-Tech,Aging Society,Technological Ecosystem,STEP Framework,Digital Health Technologies

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Sky as Immobilia : The Possibility and Limits of the Usufructuary Real Right to Low-Altitude Airspace


Wang Shubei

Open Regional Studies

Vol.5 No.3 pp.1-34

Keyword : Low-altitude usufructuary right,Low-altitude economy,Real rights law,Real estate rights,Regulation of rights

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The Relationship between the Cultural Value and Commercialization of Tourism Resources in Lijiang, Yunnan : From the Perspective of Commodification and Authenticity


Mo Yating;Gou Xueya;Bai Xuefang

Open Regional Studies

Vol.5 No.2 pp.1-20

Keyword : Cultural Tourism,Tourism Development,Cultural Sustainability,Tourist Experience,Lijiang

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The Dual Effects of AI Tool Use on Employees' Work Efficiency : The Mediating Roles of Capability Enhancement and Perceived Technostress


Lyu Mengye;Kim Hong-Gi

Open Regional Studies

Vol.5 No.1 pp.1-24

Keyword : Artificial intelligence,AI tool use,Work Efficiency,Capability enhancement,Technostress

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From “Channel is King” to “Content is King”? : A Comparative Study of Micro-drama IP Development and “Transmedia Storytelling” Strategies in China and South Korea


Wang Xiaoli

Open Regional Studies

Vol.4 No.3 pp.1-21

Keyword : short drama,transmedia storytelling,IP development,comparison between China and South Korea

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On-Demand Services in the Context of Sustainability : A Systematic Literature Review


Chen Yaxiao;Sun Yiming

Open Regional Studies

Vol.4 No.3 pp.23-44

Keyword : on-demand services,haring service,gig economy,behavior intention

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The Impact of Luxury Consumption Values on Brand Attachment and Purchase Intention : A Comparison Between MZ and Older Generations


Wen Wen;Kim Hyoungtae

Open Regional Studies

Vol.4 No.3 pp.45-74

Keyword : luxury,consumption values,brand attachment,purchase intention

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The Impact of Virtual Experience Interactivity on User Acceptance and Attachment


Cai Zigao

Open Regional Studies

Vol.4 No.3 pp.75-97

Keyword : symbolic interaction theory,self-expansion theory,acceptance,attachment,structural equation model

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