Journal Abbreviation : ORS
Frequency : Continuous Publication
Doi Prefix : 10.70866/ors.
Year of Launching : 2022
Publisher : Konkuk University China Institute
From “Channel is King” to “Content is King”? : A Comparative Study of Micro-drama IP Development and “Transmedia Storytelling” Strategies in China and South Korea
Open Regional Studies
Vol.4 No.3 pp.1-21
Keyword : short drama,transmedia storytelling,IP development,comparison between China and South Korea
On-Demand Services in the Context of Sustainability : A Systematic Literature Review
Open Regional Studies
Vol.4 No.3 pp.23-44
Keyword : on-demand services,haring service,gig economy,behavior intention
The Impact of Luxury Consumption Values on Brand Attachment and Purchase Intention : A Comparison Between MZ and Older Generations
Open Regional Studies
Vol.4 No.3 pp.45-74
Keyword : luxury,consumption values,brand attachment,purchase intention
The Impact of Virtual Experience Interactivity on User Acceptance and Attachment
Open Regional Studies
Vol.4 No.3 pp.75-97
Keyword : symbolic interaction theory,self-expansion theory,acceptance,attachment,structural equation model
Analysis of the Composition of Artistic Beauty in Art Design : Contemporary Art Jewelry Design as an Example
Open Regional Studies
Vol.4 No.2 pp.1-15
Keyword : Artistic Beauty,Contemporary Art,Jewelry,Constituent Elements of Artistic Beauty
Cultural Identity and Generation Z's Acceptance of Huangmei Opera Moderating and Mediating Effects of Gender and Education
Open Regional Studies
Vol.4 No.2 pp.17-41
Keyword : Cultural Identity,Huangmei Opera,Generation Z,Cultural Engagement,Gender
From Painting to Stage : Reimagining Cultural Heritage and Marketing in “Only This Green”
Open Regional Studies
Vol.4 No.2 pp.43-67
Keyword : USP Theory,Brand Image,Story Marketing,Cultural Marketing Strategy,Business Model Connection
Sustainable Development and the Metaverse : Opportunities and Challenges
Open Regional Studies
Vol.4 No.2 pp.69-81
Keyword : Metaverse,Sustainable Development Energy Management,Smart Transportation,Food Supply Chain
The Differential Impact of Platform Empowerment and the Performance of Different Types of E-commerce Firms : A Value Co-creation Perspective
Open Regional Studies
Vol.4 No.2 pp.83-100
Keyword : Platform Empowerment,Value Co-Creation,E-Commerce Business Models,Firm Performance,Mediated–Moderated Framework
Transformation and Upgrading Strategy for Low-end Plastic Product Factories
Open Regional Studies
Vol.4 No.2 pp.101-115
Keyword : Low-end Manufacturing,Brand Building,Industry Synergy,Development,Digital Transformation