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Open Regional Studies / June 2025 Vol.4 No.2

Analysis of the Composition of Artistic Beauty in Art Design : Contemporary Art Jewelry Design as an Example


Ma Meilun;Tian Weiling

Open Regional Studies

Vol.4 No.2 pp.1-15

Keyword : Artistic Beauty,Contemporary Art,Jewelry,Constituent Elements of Artistic Beauty

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Cultural Identity and Generation Z's Acceptance of Huangmei Opera Moderating and Mediating Effects of Gender and Education


Tu Chengchao

Open Regional Studies

Vol.4 No.2 pp.17-41

Keyword : Cultural Identity,Huangmei Opera,Generation Z,Cultural Engagement,Gender

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From Painting to Stage : Reimagining Cultural Heritage and Marketing in “Only This Green”


Su Qingling

Open Regional Studies

Vol.4 No.2 pp.43-67

Keyword : USP Theory,Brand Image,Story Marketing,Cultural Marketing Strategy,Business Model Connection

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Sustainable Development and the Metaverse : Opportunities and Challenges


Liu Mengyu

Open Regional Studies

Vol.4 No.2 pp.69-81

Keyword : Metaverse,Sustainable Development Energy Management,Smart Transportation,Food Supply Chain

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The Differential Impact of Platform Empowerment and the Performance of Different Types of E-commerce Firms : A Value Co-creation Perspective


Qi Xiaoming

Open Regional Studies

Vol.4 No.2 pp.83-100

Keyword : Platform Empowerment,Value Co-Creation,E-Commerce Business Models,Firm Performance,Mediated–Moderated Framework

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Transformation and Upgrading Strategy for Low-end Plastic Product Factories


Huang Xingyu;Zhang Dan

Open Regional Studies

Vol.4 No.2 pp.101-115

Keyword : Low-end Manufacturing,Brand Building,Industry Synergy,Development,Digital Transformation

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